1. automotive e-commerce will be 100-150% growth rate of traditional sales channels to cause impact
From the trend of social development, the increasing popularity of the network, logistics market is more and more developed, must stimulate the development of online shopping, the development of e-commerce is the irreversible direction.
In the automotive industry, due to a large number of enterprises initially did not see or not ready to accept, so that some “first entrants” fast growth. In a large number of success stories and traditional market sales narrowing under the dual role of more and more companies are accelerating into e-commerce. It is expected that soon, the auto supplies e-commerce industry will also usher in a period of online shopping chaos.
2. automotive product sales extension refinement, price war to service war
Despite the increasingly intense price war in traditional channels, e-commerce on the traditional terminal portal “forced” pressure, but the automotive aftermarket as a highly dependent on store integration products, technology and service industry, traditional channels and terminal stores of automotive supplies sales segment is still an important market.
As the price war will eventually damage itself, the sales of automotive supplies should gradually turn to service war, brand war, industry profits tend to rationalization, the current traditional channels of product price war, will be in the market in the process of maturing into a service war, the industry and consumers will be a single concern from the price began to turn to more service needs, on the basis of reasonable prices how to provide customers with quality service will be the future survival and development of the enterprise magic weapon.
Under this trend, the product sales of automotive supplies will develop to refinement, differentiation and branding, and branding and operational capabilities are becoming increasingly important.
3. the electronics industry in 13 years will enter a white-hot competition
Automotive electronics industry due to high profits in previous years attracted a large number of investors and other industries into the enterprise, has now entered the stage of excess capacity, the electronics industry will usher in competitive pressure. Especially with the front-end interception, mid-range cutting, back-end encirclement, the electronics industry into a white-hot competition state.
Front-end interception: refers to the car manufacturers themselves and a few industry giants will be directly in the manufacture of electronic products directly implanted in automotive products, and eventually become standard, resulting in the car’s aftermarket “electronic part” of the overall loss.
Middle-end cutting: refers to some of the industry’s mainstream customers and 4S store relationship customers will products directly to the 4S store system, with the 4S store group purchasing process, a large number of companies are excluded from the strength and relationship network.
Back-end encirclement: refers to a small number of companies that have developed brand awareness, and have either achieved intergenerational innovation in technology or operational systematization under the brand influence and capital advantage. As a result, the overall market share of their products in the terminal stores continues to increase. As a result, a large number of companies lost their terminal markets.
In the front and back of the three big impact at the same time, the general modularity of electronic products, product homogenization has also led to increasing competition in the market white-hot. In the price war gradually dominated the development of the industry at the same time, electronic products market prospects are increasingly difficult to grasp.
4. specialized industry market will gain greater development, and gradually become the mainstream of the market
As the automotive market continues to standardize, automotive supplies are also adapting to the needs of internationalization and specialization. Although there are already some large automotive supply city and supermarket chains, but the overall view is still in the initial stage. 2013-2015, automotive supply city and automotive supply supermarkets will gradually become the mainstream of the specialized automotive supply market, this model breaks through the ordinary for the end of the automotive supply consumer market and the concept of the wholesale market of automotive supplies, the establishment of a set of product display, technical exchange, information aggregation, etc. Information aggregation and other functions in one of the trading platform. The rise of these professional automotive supplies square will undoubtedly play a great role in the improvement of the automotive supplies market.
Post time: Nov-16-2021