1. automotive product sales extension refinement, price war to service war
Despite the increasingly intense price war in traditional channels, e-commerce on the traditional terminal portal “forced” pressure, but the automotive aftermarket as a highly dependent on store integration products, technology and service industry, traditional channels and terminal stores of automotive supplies sales segment is still an important market.
As the price war will eventually damage itself, the sale of automotive supplies should gradually turn into a service war, brand war, industry profits tend to rationalize the current traditional channels of product price war, will be in the process of the market continues to mature into a service war, the industry and consumers will be a single concern from the price began to turn to more service needs, on the basis of reasonable prices how to provide customers with quality service will be the future survival of enterprises and Development of the magic weapon. I center on 17 provinces, 850 automotive service store research concluded that: 66.3% of the terminal stores choose products more concerned about the impact of the brand behind the product and service capabilities.
Under this trend, the product sales of automotive supplies will develop to refinement, differentiation and branding, and branding and operational capabilities are becoming increasingly important.
2 the electronics industry in 13 years will enter a white-hot competition
Automotive electronics industry due to high profits in previous years attracted a large number of investors and other industries into the enterprise, has now entered the stage of excess capacity, the electronics industry will usher in competitive pressure. Especially with the front-end interception, mid-range cutting, back-end encirclement, the electronics industry into a white-hot competition state.
Front-end interception: refers to the car manufacturers themselves and a few industry giants will be directly in the manufacture of electronic products directly implanted in automotive products, and eventually become standard, resulting in the car’s aftermarket “electronic part” of the overall loss.
Middle-end cutting: refers to some of the industry’s mainstream customers and 4S store relationship customers will products directly to the 4S store system, with the 4S store group purchasing process, a large number of companies are excluded from the strength and relationship network.
Back-end encirclement: refers to a small number of companies that have developed brand awareness, and have either achieved intergenerational innovation in technology or operational systematization under the brand influence and capital advantage. As a result, the overall market share of their products in the terminal stores continues to increase. As a result, a large number of companies lost their terminal markets.
In the front and back of the three big impact at the same time, the general modularity of electronic products, product homogenization has also led to increasing competition in the market white-hot. In the price war gradually dominated the development of the industry at the same time, electronic products market prospects are increasingly difficult to grasp.
4, specialized industry market will gain greater development, and gradually become the mainstream of the market
As the automotive market continues to standardize, automotive supplies are also adapting to the needs of internationalization and specialization. Although there are already some large automotive supply city and supermarket chains, but the overall view is still in the initial stage. 2013-2015, automotive supply city and automotive supply supermarkets will gradually become the mainstream of the specialized automotive supply market, this model breaks through the ordinary for the end of the automotive supply consumer market and the concept of the wholesale market of automotive supplies, the establishment of a set of product display, technical exchange, information aggregation, etc. Information aggregation and other functions in one of the trading platform. The rise of these professional automotive supplies square will undoubtedly play a great role in the improvement of the automotive supplies market.
Post time: Dec-02-2021